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Advertise in USA

  

USA is defined as central figure in global culture,economics, politics and pinnacle of industrial expansionism. The first thought of USA brings the promise of prosperity and freedom which remains one of the defining hallmarks of "the American dream" in every mind. This land of the free and the home of the brave own a well established mass media in the world with not only national but also global audience.

MEDIA SCENE IN USA

  1. Average daily media use in the United States from 2010 to 2014 (in minutes)
  2. Population
    1. Male : 49.1%
    2. Female :50.9
  3. Ethnicity:
    1. White: 77.1
    2. African American 12.9
    3. Asian 4.2
    4. American Indian 1.5
    5. Native Hawaiian 0.3
    6. Some other race 6.6
  4. Print Newspaper Advertising Spending- $16.7 Billion
  5. Print Magazine Advertising Spending-$15.1 Billion
  1. Top Advertising Categories for Jan- June 2014
    1. Retail: 7.2 Billion
    2. Automotive: 7 Billion
    3. Telecom: 4.8 Billion
  2. Top 3 newspapers of US
    1. USA Today
    2. Wall Street Journal
    3. New York Times
  3. Top 3 magazines of US
    1. Time
    2. The Economist
    3. AARP The magazine
  4. Top 3 news channels of US
  1. Television Advertising Spending -$70.6 billion
  2. Internet Advertising Spending-$58.6 billion
  3. The U.S. is home to the most creative advertising agency network in the world – the BBDO, which was awarded the title by Donald Gunn and Emma Wilkie, authors of the famous Gunn report and by the marketing quarterly “Directory”.

Asian Community in USA

  1. Asian-Americans watch a larger proportion of live television (83%) than do Whites (77%).
  2. 50% of online South Asians read a South Asian newspaper, 22% read South Asian publications on a regular basis.

The US media trend is continuously changing the way marketers are reaching and engaging with consumers. With a laser like focus, Time and Space Media specializes in stretching every dollar to its fullest for our clients. From media planning and buying , web designing, production , marketing solutions and creative designs, we work as team to stand you out while maximizing your ROI. For a strategic winning edge in advertising, write to us today.

Who uses social networking sites
% of internet users within each group who use social networking sites
All internet users 74%
a Men      
a Women 		72
76
a 18-29
b 30-49
c 50-64
d 65+     		89cd
82cd
65d
49
a High school grade or less
b Some college                      
c College+                               		72
78
73
a Less than $30,000/yr
b $30,000-$49,999       
c $50,000-$74,999       
d $75,000+                    		79
73
70
78
Pew Research center's Internet Project January Omnibus Survey, January 23-26, 2014.
Note: Percentages marked with a superscript letter (e.g, a) indicate a statistically significant difference between that row and the row designed by the superscript letter, among catergories of each demographic characteristics (e.g, age).
PEW RESEARCH CENTER